Yoast SEO plugin is one of the most famous SEO plugins for WordPress. It is free and can be installed by following our step-by-step guide. Yoast SEO plugin provides a great way to optimize your blog content and helps search engines understand what your page is about. The Yoast SEO plugin will automatically create meta descriptions and titles based on the content of the articles you publish. This will bring more traffic from search engines (Google, Yahoo, Bing) to your site. Articles with optimized titles and descriptions often have a higher click-through rate from search engine results pages, which means more traffic.
Yoast SEO uses machine learning to make sure that articles are well optimized for your chosen keywords when you publish an article on your blog.
Installing Yoast Plugin
A step-by-step guide on how to install the Yoast SEO plugin.
First, you will log in to your WordPress site.
After you have logged in, on the left-hand side, you will see a plugins tab. Click on that and it will show you options like installed plugins, add a new plugin, and plugin editor.
Click on add new plugin. It will take you to the add plugins screen.
Write Yoast plugin in the search bar and it will show the plugin. Install the plugin and activate it.
After you have activated the plugin, it will appear on the left-hand side as SEO. Tap on SEO to open the Yoast Plugin’s settings.
Setting up Yoast Plugin
Follow the step-by-step guide to set up Yoast Plugin for the WordPress site.
After tapping on SEO, settings will appear and we will go through each setting step-by-step.
General settings comprise four tabs:
Dashboard plugin comprises SEO configuration wizard, any SEO problems with your site, and notifications.
We will look into a configuration wizard to set up Yoast Plugin for WordPress.
Configuration wizard comprises 9 tabs. The first one is Environment.
In this tab, the plugin asks you whether your site is live and ready to be indexed or is it still under construction. Choose A if your site is ready otherwise B.
In the site type tab, the plugin asks you what kind of website it is. Choose the option which best defines your website.
Organization or a Person
The plugin asks you if your website belongs to an organization or a person. You upload your logo as well. It also asks to add social media pages. If you have any, add those.
Search Engine Visibility
Under this setting, you will select what type of content you would like to appear on search engines. You can scroll and choose. If you do not know about it, it’s best to keep default settings.
If multiple people run your site, then you can choose yes. Otherwise, no.
You can choose the name of your website and choose the title separator you like. It will appear between your post name and the website name. Choose the one that goes well with your website and also consumes minimum space on the search engine results page.
Improve Yoast SEO
If you want the plugin to track down the other plugins and themes on your site, then you can select yes. But if you feel uncomfortable with sharing that data, then select no. Though they assure you, they will not sell your data. For more information, you can read about their usage tracking.
You can subscribe to their newsletter to get information on the latest updates regarding the Yoast plugin.
This is the last tab that congratulates you on the successful configuration of the Yoast plugin.
Since the Yoast plugin helps in the SEO of the websites. It offers many features that help you devise the content according to the best SEO. You can go through the features here and manually select or deselect. If you want all of them to appear, then keep them on default settings.
In this tab, you can either enable or disable the third-party product integration. It’s better to enable these integrations as they enhance SEO.
The first one is SemRush integration that gives you suggestions and insights on your given key-phrase.
The second is Ryte integration that checks whether your website is indexable by Google weekly. If not, then the Yoast plugin will notify you about it.
Webmaster Tools Verification
You can verify your site on the search consoles listed in this tab.
Search Appearance-Yoast Plugin SEO
Search appearance-Yoast SEO comprises 7 tabs:
The General tab includes an option for the title separator, homepage and post page, knowledge graph, schema.org, organization, and logo.
Content types allow you to select the content appearance on search engines.
It is recommended to keep the default settings.
Taxonomies include categories, other content settings that appear on search engines. We recommend it to keep the default settings.
It’s your choice if you want archives to appear on search engines or not.
Keep the default settings for breadcrumbs and the plugin will take care of the rest.
Social settings include all the social media platforms on which your organization exists. You can add the information regarding social media profiles here.
In this tab, the plugin includes all the information about the tools it contains.
Import and Export
You can import settings from other plugins and export settings for re-use on other blogs.
It allows you to change files like robots.txt files and .htaccess files.
This tool allows you to change titles and descriptions without going to the editor for each page.
Though its free version is enough to run your whole site and improve SEO, you can buy its premium version if you want to have more features.
Yoast SEO plugin is the best plugin to have for your WordPress site.