Creating a successful Amazon Affiliate site can be a bit of a challenge in 2021. Also called Amazon Associates, the Amazon affiliate program can be an easy way to monetize your website or blog. For that purpose, all you have to do is just sign up, get immediate approval, and put Amazon affiliate links on your website or blogs. If someone makes a purchase using your links, you will get the commission.

Becoming an Amazon Affiliate

To become an Amazon Affiliate, follow these steps:

1- First, go to the Amazon Associates homepage

2-Sign in with your Amazon account

3-Follow the instructions

4-Amazon will ask for your website address during sign-up.

5-Even though you can enter a social media profile link, you are setting up an Amazon Affiliate website, so it’s better to have a website.

Building a Successful Amazon Affiliate Site:successful amazon affiliate site

Following are some steps you can follow to build a successful Amazon Affiliate Site:

1- Create a Website or a blog

First, you must have an active website, blog app, or YouTube channel to become an Amazon Affiliate. Make sure your site is populated enough with content so that it appears active to both users and Amazon. While filling up the application, you must be able to describe the nature of your website for approval. In short, you need to know why you are creating your website in the first place, what will be your target audience, and how you will bring traffic to your website.

2-Choose a Good Niche

After you create the site, it’s important to choose a good niche. Don’t get fooled with the famous Affiliate websites or blogs. Many affiliate websites generate a vast sum of traffic to their blogs. The reason they are generating enormous traffic is that:

  • They have money

  • They have professional teams behind them performing SEO.

So competing with them will be a total loss and a loss of motivation as well. Choose a niche that can dominate with less competition.

Here’s how:

Find something you’re interested in

Find a niche you find somewhat interesting. So take some time and do some research before you decide.

If you are struggling to come with a niche. You can go to Google and search for the niches. Highlight the niche that sparks interest.

You can also go to the affiliate sites and look in the categories.

Check Commission Rates

After you have chosen a niche, it’s better to check the commission rates for that category. Amazon has different percentages for different products.

If you have chosen a niche at a cheap price, chances are the commission will be low. But if you choose a niche with a high price, the commission will be high as well.

If your niches fall into the zero percent category, then remove them from your list. Since the award is near to none, there is no point in promoting that product.

Amazon’s commission has dropped over the past decade. The recent cut came around 2020 which gave a notion that the affiliate sites are dead but that’s not the case. They are not much lucrative as they used to be.

Check Product Prices

Now the next step is to calculate the price of the products under your selected niche. Choose a commission with higher commission rates so that you get to earn something.

When looking for the prices, don’t look for the products that have a cheap price. Similarly, don’t choose a product with a very high range as well.

Just select a product with a moderate price range. You can go to Amazon to check the prices of the products under your niche.

Traffic Requirements

After you have figured out the price of your product, you can use this information to calculate how much traffic you will need on your “money pages” to hit your financial goal.

If you don’t know what “money pages” are, then let me tell you that these are the pages containing affiliate links.

As far as Amazon affiliate sites are concerned, product roundups are the best “money pages”.

These are the most profitable pages as they have multiple products and the people searching for them are in buying mode.

Check Competition

After looking at the traffic potential, it’s important to check the competition in that niche. There are many tools to check that like Ahref’s, MOZ, and many more. Remember, if the search volume is too high then it’s probable that it will give a tough time to rank because that simply means most people are searching for it.

Also, check out who is already working on that niche beside you. If there is organic traffic without referring domains, then it means it’s an uncompetitive topic otherwise it’s going to be difficult.

3 Keyword Research

Keyword research is comparatively an easier task than finding a niche with potential. To search for the keywords, there are many keyword tools you can use to do this. Enter the keywords related to the niche.

Look for the search volume



You will find thousands of keywords in the report. You will also find many irrelevant keywords as well. We can filter out the keywords we need for our niche.

  • Product Roundup Keywords

  • Review Keywords

  • Blog Keywords

Product Roundup Keywords

Just to repeat, Product keywords e.g. Best cellphone case. These are the big money-makers with Amazon affiliate websites. We are likely to find product roundup keywords with traffic potential and not too difficult to rank. Keyword Difficulty only gives you a rough pointer of ranking difficulty. So you have to go through the keywords, analyze them, and create a list of around 20-50 keywords.

Review Keywords

These keywords have a low traffic potential as compared to the product roundup keywords. Most probably, you will find a few of them. Though they don’t have that traffic potential, there are a few reasons you should go for them.

They are sometimes low-hanging opportunities, though the traffic potential is not huge.

Product reviews can help speed up the SEO for product roundups.

Blog Keywords

Keywords like how, when, where, why, what, who, guide, tutorials are the blog keywords. You will see many affiliate sites with a separate block for keywords.

Look for topics that are closely related to the products you’ll review in your product roundups. Just look for relevancy and highlight 20-50 keywords.

4-Content Creation

As you have created a website, choose a niche, and have filtered out the keywords. It’s time you create content for your website.

You can create content by creating blog posts about the products under your niche. You can write detailed articles on the products you find interesting and that are going with your niche.

Most Amazon affiliate sites publish not only “money” posts. They also publish blog posts and other informational content. Use Affiliate links in your content.

Create Amazon Affiliate Links

Once you’ve created your account, you’ll be sent to your personal Associate homepage. This is where you’ll find your performance dashboard (including an earnings overview, monthly summary, and total clicks). It’s where you’ll search for relevant products to link from your content.

How to create Amazon Affiliate Link

  • Log in to your Amazon Associate account.
  • Click on Product Linking in the top banner and select Product Links.
  • Add the ASIN of the product OR search Amazon for the product in the bar they provide.
  • Click the Go button.
  • Click the Get Link button on the right side of the result.
  • Alternatively, you can use the Amazon Associates SiteStripe to generate Amazon Affiliate links directly from the product page.
  • Use the generated link on your site or other promotional materials according to Amazon’s standards.


It’s possible to build a successful Amazon affiliate site. Despite the recent cuts, Amazon affiliate marketing is still a viable option. Once you get a decent amount of traffic, you can move forward and look for other affiliate programs that may offer higher commissions on the same products.