New to SEO and need a quick guide on how to improve your website rankings on Google? As SEO specialists, we all want our websites to appear on top of Google searches. According to Google, it wants the website to create the most useful content for its users. Your content must provide answers to user queries. As user experience drives Google, it is constantly adapting its search engine to user likeness. To be honest, there is no rocket science or formula to rank and improve your website rankings on Google quickly.
Following are the eight ways you can try to improve website rankings on Google.
1.Create super useful content
2.Do internal linking
4.Create a sitemap
8.Give Google time to index
Create super useful content
What do I mean when I say super useful content?
It means creating content that is useful to your target audience. For that purpose, first, do enough research on your target audience. Learn about their likeness. Know what problems are they facing in this niche? Once you have done your research, plan your content for your target audience. Make sure while you are making content, it is easy to process. Gone are the days when people used to do keyword stuffing. These days Google is smart enough to detect keyword stuffing. So rather than doing keyword stuffing, create genuine content.
In the past few years, Google has brought changes to its search engine according to its user intent.
So when you are making your content, remember you are not doing it for yourself but your users. Make sure your content solves the user’s problem. Because if it doesn’t, then Google will penalize you and you will not appear on Google searches.
Do Internal Linking
Internal linking is all about linking pages within. It’s like directing the user from one post or page to another with relevant information. The primary purpose of internal linking is to define the website’s hierarchy and structure.
To do internal linking, first, create a lot of content. The more content you have, the more chance of internal links you can build. With a lot of content, you can hit your target keyword by using relative words.
Use anchor text to switch between the pages. But when doing anchor text, be careful not to use too much of it as it might look spammy. Use anchor text where necessary.
Don’t create links to the homepage or contact page.
While doing internal linking, make sure that the two pages are relevant. You don’t want to link an article on sports with heritage. Google might penalize you for that, and hence the ranking will drop.
Google is very serious about the content it shows to its users. It is working to provide the information the user needs. So, don’t use excessive internal links on the same article, especially if they direct to the same page. Google takes it as a violation and, in worst-case scenarios, might shut down the website.
This is the most simple way to rank a website on google. Write an article on the niche you are following. Point the keywords you want to rank for and plan the article using those keywords.
While writing the article, make sure not to stuff your article with the same keyword. Use relevant keywords. For example, if you are talking about a video editor and video editor is your focus keyword. Use keywords that define video editor like video cutter, converter and, video compressor, etc.
Google is now smart enough to catch the phrases and keywords. That means you don’t need to stuff keywords anymore. Be natural and talk as if you have the answer to the user’s problem.
While writing an article, make sure not to sound like an expert, a Ph.D., or something.
Instead of blowing your time on making backlinks and tricking Google. Use your time to write killer content by writing few articles.
Make sure your article is on point and has the answer to the problem. If you squander time branding yourself too much and don’t provide the answers. Then Google will penalize you for that.
Create a sitemap
I have come across many websites that do not have a sitemap. They will have many pages but they don’t create a sitemap. Sitemaps help Google in the crawling process. As internal linking is important, having a sitemap is also very important. The sitemap includes all the pages that are on your website. A sitemap gives information about recently updated pages to Google.
The sitemap is important if
1- You have a huge website
2-Your website changes regularly, such as a news website or an e-commerce website
3-Your pages isolate
Having a sitemap doesn’t guarantee crawl, or it doesn’t mean Google doesn’t crawl. Having a sitemap actually lines up pages to Google so that it can crawl.
Usually, sitemaps generate automatically depending on the management system you are using. Such as Drupal or a WordPress plugin. But if you want to create sitemaps, then you will need help from a developer.
Having links to your website can show Google that your site is worthy of its trust and can show in search results. Take it as an example of a new business. People are reluctant to try unless they hear about you from a prominent person or one of their friends. The same is the case with the search engine. It needs links to your website as votes to trust you.
The more links you have, the more trusted you are.
Creating backlinks is a time-consuming and tiring process. You spent hours, even days, trying to find out websites that have strong domain authority or at least one with a good score. When I first started doing SEO, I followed the typical SEO setting, i.e. creating backlinks and finding out websites with a good D.A score. Even got frustrated sometimes.
However, you need to keep in mind not to create links with every single website on the internet. You can
1-Create links with a high DA website
2-Create a link with a relevant website
Don’t create links with a low DA website. What matters to Google is relevancy. If your website has hundreds of backlinks that are not of outstanding quality then you might get penalized. Similarly, when thinking about backlinking, focus more on the content you deliver to get natural backlinks.
Your internal linking needs to be strong and define the site structure of your website. It helps Google to crawl your website more easily. If Google will find difficult to crawl your website, chances are it will not recommend your website to its users.
With passing time, Google introduced algorithms to check different factors to refine its search engine. Even if you go through Google webmaster guidelines, you won’t see backlinks as an essential SEO practice.
Instead of investing a lot of time in creating backlinks, we can invest our time creating super-rich content within our niche and getting backlinks naturally.
When you read an article, you might have noticed that they highlight some texts in normally blue color. When you tap on the highlighted text, it redirects you to another blog or website. In SEO, we call these the inbound links.
Inbound links are the anchor texts in an article. Inbound links direct the users from one website to the other website. Just like in internal linking within the website. Inbound links link your content through anchor text.
One thing which you need to keep in mind is:
Don’t link in irrelevant content
Make sure your content is what the user needs
If the user bounces from your content, then Google takes it as a negative sign and drops your ranking. You can get an inbound link by first creating anchor text to a certain blog. Reach out to them and let them know about your content. If they like your content they will certainly mention you within their blog if it is relevant.
Usability is key. Make sure your website is user-friendly. You don’t want people to bounce off your website right after they click. Your website structure needs to be easy enough for people to find what they are looking for.
Your website should also load quickly as it’s one of the important ranking factors of Google. If it doesn’t load quickly, then people will certainly leave the site and find an alternative site. If your website doesn’t load quickly, then make sure you optimize it.
Give Google time to index
As SEO specialists, we all want our websites to rank quickly. We trick Google by different means, like creating backlinks on websites that are not really relevant.
We try blog commenting as well, hoping the site will give us a do-follow link.
By putting our content on dummy websites. We don’t realize that soon Google will catch us and might shut down our whole website.
We even do keyword stuffing to enforce Google to rank a certain keyword.
Google usually crawls the content once the content updates. If your content is by the niche, then Google shows it in the search results.
Google search engine goes by the user experience. If the user searches for the content you made, then Google will show it to the user. But if the user bounces from your content quickly, then Google considers it as bad content. Hence, the ranking goes down.
So, It’s better to create super-rich content and give Google time to index. Over time, Google has become smart enough to track content and show it to its user. If you will rush just to improve website rankings on Google, it will not work.
Yet, there are certain techniques you need to stop doing or avoid ranking your content on Google.
Cloaking is all about showing something else what it actually is. It deceives the user to open the link and deceives the search engine to show the result. It is mostly done to rank on Google by showing thousands of pages to Google but not the visitor.
2- Keyword Stuffing
Gone are the days when creators could stuff specific keywords to rank content on Google. Their article would be full of those keywords stuffed in every other sentence. Now Google is pretty much smart and serious with content. Instead of stuffing keywords, use words naturally. If Google finds it useful to its users, it will automatically rank the content.
3- Duplicate Content
Content duplication is like running away from creating super-rich content. Content is one of the top three ranking factors of Google now.
Instead, take some time to research well and produce SEO-friendly content.
4- Misleading Redirects
You might have once in your life clicked a link, and it redirected to another page. It’s only we never knew that it is another blackhat technique to get users to open the link. With time, Google has become smart enough to detect such misleading redirects and penalize them.
In the end, always remember that SEO is not a one-time job. As long as the website or content exists on the web, you need to optimize it. Because there are millions of content creators on the web. With passaging time, your content might lose value.
When creating content, remember to create content for the people who are going to search. Don’t create content to manipulate the search engine as a search engine is continuously developing into human intent. You can manipulate the search engine by creating search engine-friendly content but in the longer run, if your content isn’t providing value to people, then it will drop in rankings.
Google always keeps on updating its algorithms. The techniques you used to rank your content or website earlier might not work after the algorithm update. So, it’s better to keep yourself on an update with every passing trend and change.